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Understanding the importance of decision-making
Identifying biases that affect decision-making
Analyzing the potential outcomes of a decision
Using A/B testing for employee incentives
Marketers use A/B tests to set different call-to-action messages against another or find which of two messages will cause the most sales on an e-commerce site.
Managers can also use A/B tests for other things, such as designing the best way to motivate employees. A single A/B test can provide a significant amount of information about how employees will respond to several incentive strategies.
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The accuracy of the A/B test model
Researchers found that using previously published productivity data can predict how employees perform under another entirely different incentive scheme.
Researchers also used actual productivity data to test their model's ability to design a better contract...
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Benefits of A/B testing
The data from an A/B test to create an incentive scheme is close to optimal.
The A/B testing framework doesn't require the employer to understand in advance anything about their employees' preferences, such as a dislike for working at a faster pace. They also don't need to ...
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The right incentives
Organisations use a wide range of incentive schemes to motivate their employees: Some schemes are basic such as a base salary and a bonus if specific targets are reached. Other schemes are more complex. All involve critical decisions with critical trade-offs.
One of the only ways for manag...
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Why Is A/B Testing Important?
- When you see what types of content your audience responds to, you gain insight into who your audience is & what they want.
- A/B tests help to increase conversion rates. Knowing what works gives you data that helps you streamline the conversion process...
A/B Testing: Definition & How it Works
A/B testing is used to find the best marketing strategies. It is be used to test everything from website copy to sales emails. This allows you to find the best-performing version of your campaign before spending your entire budget on one that don’t work.
While A/B testing is time-consuming...
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