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When to hire your first growth marketer
When you've nailed a product-market fit, it's time to hire a growth marketer that can focus full-time on understanding your target audience, know how to find them and the best way to persuade them to use your product.
In time, your growth marketer can improve different parts, but the acquisition is a priority at the primary stage.
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Knowledge to look for
The ideal growth marketing candidate:
- Understands how to create value - the impact of accelerating customer acquisition, boosting retention, and improving conversion rates.
- Expert at building business cases that estimate the impact of new campa...
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Experience to look for
Look for someone with experience in business, marketing and products.
They should also possess the following:
- Growth marketing, management consulting, or finance experience (investing or banking)
- Managed 1-2 priority marketing channels, i...
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Characteristics to look for
The best growth marketers possess a combination of the following characteristics:
- Curiosity: Growth marketers continually have to come up with novel ideas, then test and learn from them.
- Impact-driven: They are motivated by the economic results...
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Case studies
Case studies are effective for screening candidates.
Present your candidates with a prompt, including a business goal, and ask for a 90-day plan and a prioritised list of new campaigns to test. While the candidate discusses the case study, pay attention to:
- How d...
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Interview tips
During the interview, test for characteristics, experience and knowledge.
Initial conversations
- Are they curious? Ask: "What was the last thing you taught yourself?" Curious people like to learn.
- Will they get in the weeds?
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Consider the level of seniority
At this stage, find an all-star junior athlete that can grow with your business as they're more willing to do the hard work of finding the 1-2 marketing channels that will drive most of your customer acquisition.
Ideally, look for someone senior enough to lead a small team. A successful gro...
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How to use an interview to your advantage
- Once you've decided the job is not a good fit, it's important to let the hiring manager know as soon as possible.
- Don't drop out less than a day before an interview, as it may appear unprofessional.
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