Masters Of Scale

It’s easy to measure proxies for success. Secondary metrics don’t always translate to business results and care must be taken so they don’t become a proxy for actually knowing and fulfilling your customers’ needs.

Do what helps you achieve success and measure success in terms of the outcome...

In this phase, you are validating your business model hypothesis, but you are still testing (by making real sales). Don’t try to scale up yet — the object of your sales is to test your business model.

For physical products, you don’t need a lot of customers, just a few...

Here’s what struggling entrepreneurs do: They have a great business idea, then they don’t pursue it.

Or they execute an idea but it doesn’t work out. Why? The business idea wasn’t validated with actual customers. And without validation, you risk wasting your time.