Masters Of Scale

It’s easy to measure proxies for success. Secondary metrics don’t always translate to business results and care must be taken so they don’t become a proxy for actually knowing and fulfilling your customers’ needs.

Do what helps you achieve success and measure success in terms of the outcome...

Here’s what struggling entrepreneurs do: They have a great business idea, then they don’t pursue it.

Or they execute an idea but it doesn’t work out. Why? The business idea wasn’t validated with actual customers. And without validation, you risk wasting your time.

When you catch yourself thinking "that's crazy," try to figure out why someone would believe that idea.

People are mostly logical, their starting point is just different. When you try to see if you can find the premises for someone's beliefs and ideas, their conclusions wi...