People Have Poor Memories

People have trouble remembering things. Especially those that do not apply to themselves. 

Don’t assume malice or disinterest if something is forgotten. Instead, you can demonstrate reliability by having a system that keeps you from forgetting.

Update people often so they don’t have to chase you for information and can have some peace of mind.

Letting people know what's happening--even if it means saying you don't know--you're saving them from speculation, distraction, and rumors.

Straightforward people are easy to be around with because we know exactly what the issues are from the start. There is no need to guess or infer or translate.

If they don't want to do something, they will politely tell you it's not for them. If they are unhappy with your ...