Auditing Content - Deepstash
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Auditing Content

  1. Find and Fix Duplicate Content Issues
  2. Identify Thin Content Pages (typically of little or no value to both users and search engines)
  3. Fix Issues With Orphan Pages (not linked to/from any other page)
  4. Compare Your Content To Top Ranking Pages & Analyze Searcher Intent

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Quick Wins

  1. Fix Broken Internal Links
  2. Clean Up Your Sitemap
  3. Check Your Redirects
  4. Check For Toxic Links (links that Google considers to be an attempt to manipulate your search rankings)

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Tools You'll Need

  • a SEO Audit Tool
  • Google Analytics
  • Google Search Console
  • Google PageSpeed Insights

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Things You 100% Must Check

  1. Benchmark Your Rankings and Understand Your Competitors (position tracking)
  2. Check For Duplicate Versions of Your Site in Google's Index
  3. Check Your Site's Indexed URLs (using "site:domain.com")
  4. Check For Manual Actions (Google's Webmaster Quality Guidelines)
  5. An...

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What is an SEO Audit?

What is an SEO Audit?

SEO audit is the process of identifying issues that could prevent your site from ranking on Google and other search engines.

Common reasons for SEO audit:

  • You just landed a new SEO client and are putting together a growth strategy.
  • You started a new job and, like the ab...

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phaedrus

Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!

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Tips for Writing Great Meta Descriptions (contd.)

  • Include Keywords in Your Meta Descriptions: It’s important to include keywords in meta descriptions - it helps search engines understand the page & better rank your content, & reassures users that the page covers the topic they are interested in.
  • Implement Structured Data: Structured...

How to identify the search intent?

Sometimes it’s hard to guess the search intent behind a keyword. 

Search engines deal with the same struggle. They don’t always know the search intent with 100% accuracy but they do their best to serve results that will most probably satisfy the user based on the large amount of data they h...

Content Marketing

A content marketing strategy involves any type of content that you publish online, from your landing pages and blog posts to your social media accounts.

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