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How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
What Is Off-Page SEO?
Off-page SEO, covers all SEO tactics that take place outside of your website - i.e. any tactics that you use that don't involve making changes to your own website or publishing content on your own site
These signals help both search engines and users to gain a perception of your site's authority and are also used as key trust and relevance factors.
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Off-Page SEO Techniques
- Link Building
- Brand Building
- Content Marketing
- PR
- Local SEO (Google My Business & Citations (A citation is a mention of your business online that typically references not just your business name but also your name, address, & phone number))
- Social Medi...
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What Is SEO?
SEO is a method of optimizing the effectiveness of your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms.
Google displays web pages in their search results based on the authority and relevance of the page to enha...
Tips for Writing Great Meta Descriptions (contd.)
- Include Keywords in Your Meta Descriptions: It’s important to include keywords in meta descriptions - it helps search engines understand the page & better rank your content, & reassures users that the page covers the topic they are interested in.
- Implement Structured Data: Structured...
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