Off-page SEO, covers all SEO tactics that take place outside of your website - i.e. any tactics that you use that don't involve making changes to your own website or publishing content on your own site
These signals help both search engines and users to gain a perception of your site's authority and are also used as key trust and relevance factors.
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On-page SEO, also known as on-site SEO, is the practice of optimizing the content on your page (both the written word and the HTML source code) to make it as discoverable as possible.
You want to make it easy for Google, Bing, and other search engines to understand the material on the page to pair it with relevant search queries.
An on-page SEO strategy essentially organizes the content on the page so that search engine crawlers going over the material know what they’re looking at and can categorize the page appropriately.
In effect, a pillar page is a hub or basis on which the cluster pages are built. It provides a comprehensive overview of a topic but leaves room for more detailed coverage of the topic in the cluster pages, which typically focus on a particular aspect of the topic, often a keyword.
Pillar pages are often longer than typical blog posts (usually 2,000 words or more) because they touch on all parts of a topic. Pillar and cluster pages link back to each other, but if the pillar page design does its job right, it becomes an authoritative source that attracts many external links.
Lead generation is the process of attracting, engaging and capturing the interest of your target market.
Getting more leads is important because it gives you the ability to nurture your relationship with potential customers and bring them closer to buying your product or service.
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