Employ these best practices
Generating traffic through content marketing requires a combination of tools and best practices. Ideally, your LinkedIn marketing should not hinder the google rankings for your Search Engine Results Page (SERP). Hence, you must:
- Avoid duplicating content between LinkedIn and other digital resources, especially your website. The LinkedIn content should be original and optimised for Google SEO.
- Repurpose your articles and daily posts to generate curiosity for the company website or blog post.
- Use snippets of your main article in the posts and ask the reader to visit your website through the link in the comments via text or attachments i.e. video, audio or carousel post.
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