Learn more about economics with this collection
Identifying the skills needed for the future
Developing a growth mindset
Creating a culture of continuous learning
Remember that you’re pitching for investors to put money into a fantastic new business or product that is going to result in great returns for them. Go into meetings or online chats with an attitude that says this is a great opportunity for the investor. You don't want to come off like you are desperate for money.
If you can show them that there’s something exciting and rewarding here, that you can make it worth their effort to become involved, you’ll stand a greater chance of landing the big money investors.
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42 reads
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Video is the way to promote a product. The younger generation especially has embraced the likes of YouTube as their favored place to be for entertainment, and they will pay attention to a well-made video presentation or Vlog.
If you’re not up to speed, find someone who can ...
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42 reads
Don’t go all out and simply launch it, make previews and build it up. Get people knowing that there’s something special coming.
A little glimpse via Twitter, some hints on your Facebook page, a sneak peak picture on Instagram — create suspense and thrill around your product launch. Thi...
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68 reads
Don’t get your phone out for those promo pictures. You might have a multi-megapixel camera, but it’s not enough. Put aside some of your marketing budget for professional pictures.
It won’t cost as much as you might think, and you’ll find the results far better than a D...
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53 reads
There are experienced, professional crowdfunding marketing agencies who can help you get things off the ground and build up that initial interest.
It’s worth investigating these as they can provide great value for the money and accelerate your brand awareness. If you’re not experienced...
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58 reads
Keep the promises you make — not just to your investors, but to your customers. Today’s consumer wants excellent customer service and nothing less.
If you promise delivery on a certain day, make sure it happens. It is easy to lose customers who expect what is offered and th...
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45 reads
Don’t go into this thinking you can do it solo. It might be your idea or your product, but you’re going to need help. In the first instance, you need help with publicity, so you might need to bring on board Brand Ambassadors.
These could be family or friends — pref...
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Stoic investors make smart, balanced bets. Most of us invest in secure funds with low returns. Investors looking at bigger returns opt for index funds. If you are okay with losing money, that does not mean that you should.
The 90/10 investing thumb rule states that we should put 90 percent...
Did you know that for any 10-year period between 1986 and 2019, you could have had an 87% chance of receiving positive returns?!
By investing for the long term and repeatedly dripping money into your portfolio you gain compound interest. And this builds up over long periods to see great re...
An advantage of inverse ETFs is that they do not require the investor to hold a margin account as would be the case for investors looking to enter into short positions
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