7 Steps to Creating a Crowdfunding Project That Will Get You the Money You Need
Curated from: entrepreneur.com
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Create your team
Don’t go into this thinking you can do it solo. It might be your idea or your product, but you’re going to need help. In the first instance, you need help with publicity, so you might need to bring on board Brand Ambassadors.
These could be family or friends — preferably individuals with excellent social media footprints — who will spread the word and help get your brand exposure. If you know anyone with even minor celebrity status, see if they would come on board.
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Build a buzz around your brand and product
Don’t go all out and simply launch it, make previews and build it up. Get people knowing that there’s something special coming.
A little glimpse via Twitter, some hints on your Facebook page, a sneak peak picture on Instagram — create suspense and thrill around your product launch. This will drive curiosity and build buzz.
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Get professionals on board
There are experienced, professional crowdfunding marketing agencies who can help you get things off the ground and build up that initial interest.
It’s worth investigating these as they can provide great value for the money and accelerate your brand awareness. If you’re not experienced in online marketing yourself, a bit of expert help is a sensible investment.
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Use quality images
Don’t get your phone out for those promo pictures. You might have a multi-megapixel camera, but it’s not enough. Put aside some of your marketing budget for professional pictures.
It won’t cost as much as you might think, and you’ll find the results far better than a DIY effort. It’s tempting to go the cheap route until you see what you can get from an expert.
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Get a video made
Video is the way to promote a product. The younger generation especially has embraced the likes of YouTube as their favored place to be for entertainment, and they will pay attention to a well-made video presentation or Vlog.
If you’re not up to speed, find someone who can produce video content for you — you’ll make much more of an impact. Share videos via your social media feed and across all platforms for greater exposure.
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Don’t stoop to begging
Remember that you’re pitching for investors to put money into a fantastic new business or product that is going to result in great returns for them. Go into meetings or online chats with an attitude that says this is a great opportunity for the investor. You don't want to come off like you are desperate for money.
If you can show them that there’s something exciting and rewarding here, that you can make it worth their effort to become involved, you’ll stand a greater chance of landing the big money investors.
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Great customer service
Keep the promises you make — not just to your investors, but to your customers. Today’s consumer wants excellent customer service and nothing less.
If you promise delivery on a certain day, make sure it happens. It is easy to lose customers who expect what is offered and then have a poor experience.
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