Key Findings of the Research
- Longreads (7,000+ word articles) lead in terms of content performance — they drive almost 4X more traffic than articles of avg length (900-1,200 words).
- > 1/2 of the posts with a complex structure (h2+h3+h4) are high-performing in terms of traffic & engagement. 44% of posts with a simple structure (h2+h3) are also high-performing. 39% of texts with no structure at all (no h2) are low-performing in terms of traffic & engagement.
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![The Anatomy of Top Performing Articles: Successful vs. Invisible Content [Semrush Study]](/_next/image?url=https%3A%2F%2Fd3t70bohx4vuj7.cloudfront.net%2FyE3qFynCqj-OQjD7C9xqK0IYo0QAXmb11DZbY1JOa9E%2Fresize%3Afill%3A500%3A0%2Fgravity%3Asm%2FaHR0cHM6Ly9zdGF0aWMuc2VtcnVzaC5jb20vY2RuLWNnaS9pbWFnZS93aWR0aD0xMDEwL2Jsb2cvdXBsb2Fkcy9tZWRpYS9jMS9hZi9jMWFmYWM1YjIyNDk2Y2U5OTgwMDA1NGU5MDcyNGQ5MS8wMC1BbmF0b215LU1haW4tSW5mb2dyYXBoaWMucG5n&w=3840&q=75)
The Anatomy of Top Performing Articles: Successful vs. Invisible Content [Semrush Study]
semrush.com
9 ideas
·277 reads
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Similar ideas to Key Findings of the Research
Headline Length
- 10-13 word headlines drive 2X as much traffic & X1.5 more shares than shorter ones (< 7 words).
- >1/2 of the posts with a complex structure (h2+h3+h4) are high-performing in terms of traffic & engagement. 44% of posts with a simple structure (h2+h3) are also high-performing. 39% of te...
Content Length
- 7k+ word articles drive almost 4X more traffic & 43% more shares than articles of average length (0.9-1.2k words). Short posts (300-900 words) gain 21% less traffic & 75% less backlinks than articles of average length (0.9-1.2k words).
- < 1/2 of articles of 300-900 words are shared, >...
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Looking at SERP can help you understand search intent, & discover which content formats & headlines are used by your top rivals.
Always Map Out the Blog Structure First
> ½ of the posts with a complex structur...
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