Learn more about startup with this collection
Identifying and eliminating unnecessary expenses
How to negotiate better deals
Understanding the importance of saving
1st Marketing plan: Paid search
Plan
- Big launch at TechCrunch50
- Hire marketing specialists
- Buy AdWords and optimize landing pages
- Set up affiliate marketing programs
Results
- Economic failure. They were acquiring users for $233-$388 and selling them a $99 product.
- This strategy failed because people weren't actively looking for what they were building. Search is a way to harvest demand, not create it.
3
92 reads
MORE IDEAS ON THIS
2nd Marketing plan: Word-of-mouth
Plan
- Give users better tools to spread the love & Encourage sharing
- Referral program where both parties get benefits (Inspired by PayPal $5 signup bonus)
- Surveys, split tests, landing page/signup flow optimizations ...
3
50 reads
Takeaways
- Understand how your product fits into your user's life
- Know where your target audience hangs out and speak to them in an authentic way
- Put something in users hands and get real feedback ASAP
- Keep the main thin...
4
62 reads
CURATED FROM
CURATED BY
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates