1st Marketing plan: Paid search - Deepstash
1st Marketing plan: Paid search

1st Marketing plan: Paid search

Plan

  • Big launch at TechCrunch50
  • Hire marketing specialists
  • Buy AdWords and optimize landing pages
  • Set up affiliate marketing programs

Results

  • Economic failure. They were acquiring users for $233-$388 and selling them a $99 product.
  • This strategy failed because people weren't actively looking for what they were building. Search is a way to harvest demand, not create it.

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Building the future @Deepstash Check my alt account @ocpodariu for tech ideas

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