Early Marketing at Dropbox (2010) - Deepstash

Bite-sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

created 3 ideas

SLIDESHARE

Early Marketing at Dropbox (2010)

Early Marketing at Dropbox (2010)

slideshare.net

STASHED IN:

133 reads

1st Marketing plan: Paid search

Plan

  • Big launch at TechCrunch50
  • Hire marketing specialists
  • Buy AdWords and optimize landing pages
  • Set up affiliate marketing programs

Results

  • Economic failure. They were acquiring users for $233-$388 and s...

2nd Marketing plan: Word-of-mouth

Plan

  • Give users better tools to spread the love & Encourage sharing
  • Referral program where both parties get benefits (Inspired by PayPal $5 signup bonus)
  • Surveys, split tests, ...

  • Understand how your product fits into your user's life
  • Know where your target audience hangs out and speak to them in an authentic way
  • Put something in users hands and get real feedback ASAP
  • Keep the main thin...

6 Reactions

3 Comments

MORE LIKE THIS

created 6 ideas

Some predictions may come true and some not. But it's important to see how great and brilliant scientists as Tesla was imagining the future!

React

Comment

187 reads

It's time to

READ

LIKE

A PRO!

Jump-start your

reading habits

, gather your

knowledge

,

remember what you read

and stay ahead of the crowd!

Takes just 5 minutes a day.


TRY THE DEEPSTASH APP

+2M Installs

4.7 App Score