2nd Marketing plan: Word-of-mouth
Plan
- Give users better tools to spread the love & Encourage sharing
- Referral program where both parties get benefits (Inspired by PayPal $5 signup bonus)
- Surveys, split tests, landing page/signup flow optimizations
- Big investment in analytics
Results
- 35% of daily singups from referral program
- 20% of daily signups from shared folders
- 15% month-over-month growth
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