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Identifying and eliminating unnecessary expenses
How to negotiate better deals
Understanding the importance of saving
2nd Marketing plan: Word-of-mouth
Plan
- Give users better tools to spread the love & Encourage sharing
- Referral program where both parties get benefits (Inspired by PayPal $5 signup bonus)
- Surveys, split tests, landing page/signup flow optimizations
- Big investment in analytics
Results
- 35% of daily singups from referral program
- 20% of daily signups from shared folders
- 15% month-over-month growth
3
50 reads
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Takeaways
- Understand how your product fits into your user's life
- Know where your target audience hangs out and speak to them in an authentic way
- Put something in users hands and get real feedback ASAP
- Keep the main thin...
4
62 reads
1st Marketing plan: Paid search
Plan
- Big launch at TechCrunch50
- Hire marketing specialists
- Buy AdWords and optimize landing pages
- Set up affiliate marketing programs
Results
- Economic failure. They were acquiring users for $233-$388 and s...
3
92 reads
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