Product Design Framework

Do not be that developer. Be one of the professional ones who put themselves in their end-users’ shoes. They imagine what the users of this particular feature need and how they might behave. 

They think about the ways to make the feature easy for the users to find and use, not about the eas...

The idea is that product management can no longer say what they think users want. They need to predict what outcome a feature will have.

In the beginning, you don't have the data you need to do this. Your company, in itself, is your hypothesis. As you start to gro...

Product design is the process of creating products that offer solutions to a problem in a specific market. Successful product design both serves a business and incorporates users’ needs. Product design includes digital tools, experience design, and physical products.

Product design’s found...