5. Maintain consistency and frequency
Have you thought about how often you'll be sending out newsletters to your subcribers without overwhelming them? If you badger your subcribers with tens of emails out of the blue it will instill a negative experience within them which will make them want to unsubscribe.
However, if you maintain consistency and frequency of sending out newsletters, subscribers are more likely to be anticipating.
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The Law of Least Effort
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