Learn more about marketingandsales with this collection
How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
How Do You Know If You Have a Losing or Inconclusive A/B Test?
An inconclusive test might mean the numbers are less than a percent off, or neither variation got any traffic at all. When your tests don’t have enough data or if the numbers are too close, they are considered inconclusive or statistically insignificant.
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MORE IDEAS ON THIS
#3-#4
Look Beyond Your Core Metrics
You might have hidden data in your losing test results.
E.g. Look at your “losing” ad to see if it drove less traffic but had higher conversions. If you’d only been looking at traffic & revenue, you might not have noticed this ad works be...
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9 reads
6 Ways to Leverage Data From Losing or Inconclusive A/B Testing #1-#2
Try Something Really Different
Inconclusive test results could mean your variations are too close. A/B testing can help you see if a small change impacts conversions, but sometimes those tiny tweaks don’t have much impact at all.
Analyze Different Traffic Segm...
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#5-#6
Look for Biases & Get Rid of Them
Look for factors that could have impacted your test.
- Did you run a promotion?
- Was it during a traditionally busy/slow season in your industry?
- Did a competitor’s launch impact your tests?
Try to separa...
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15 reads
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Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
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How Do You Plan an A/B Test?
Decide what to test, create two versions, decide on how long to run the test, collect enough data, analyze.
If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to split test:
- headlines
7 Things You Need To Understand About Anxiety And Depression
No, we are not over yet. After discussing the topic with my friend’s Dad (he is a doctor), I’ve made a list of things you need to understand and avoid anxiety attacks (hard to breathe moments).
- Think of your anxiety as a biological problem, rather than thinking there is something wron...
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