Connect, Compare, and Contrast
- Charismatic speakers help listeners understand, relate to, and remember a message. A powerful way to do this is by using metaphors, similes, and analogies.
- Stories and anecdotes also make messages more engaging and help listeners connect with the speaker. Even people who aren’t born raconteurs can employ them in a compelling way.
- Contrasts are also important because they combine reason and passion; they clarify your position by pitting it against the opposite, often to dramatic effect.
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