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Learning Charisma

hbr.org

Charisma Is A Learnable Skill

Charisma is rooted in values and feelings. To persuade others, you must use powerful and reasoned rhetoric, establish personal and moral credibility, and then rouse followers’ emotions and passions.

Charisma is not all innate; it’s a learnable skill or, ra...

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  • Charismatic speakers help listeners understand, relate to, and remember a message. A powerful way to do this is by using metaphors, similes, and analogies.
  • Stories and anecdotes also make messages more engaging and help listeners connect with the spe...

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Rhetorical questions might seem overused, but charismatic leaders use them all the time to encourage engagement. Questions can have an obvious answer or pose a puzzle to be answered later.

Three-part lists are another old trick of effective persuasion becau...

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  • Expressions of moral conviction and statements that reflect the sentiments of the group—even when the sentiments are negative—establish your credibility by revealing the quality of your character to your listeners and making them identify and align themselves with you.

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