What Is Content Writing? - Deepstash
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What Is Content Writing?

What Is Content Writing?

Content writing refers to creating content for online marketing purposes. With content, businesses can attract leads and foster positive connections with their audience, ultimately pushing them down the sales funnel.

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Content Writing Basics

  • Research: Content should reflect factual, research-based information - it helps to establish your authority in the field. In-depth research can guide your content creation process, preventing you from wasting your money & losing your credibility. Research on:
  1. Business Goals ...

124

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Planning

Planning

An editorial calendar provides the team with a clear view of the tasks:

  • Allows the team to develop quality content in advance of publication time.
  • Enables staff in other departments to be in the communication loop.
  • Promotes posting consistency, which ultimately leads to...

106

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Planning (contd.)

When creating a content calendar, consider the following questions to determine what your calendar should look like based on your team's needs:

  • How often do you publish content?
  • Do you publish more than one type of content?
  • How many people need to access the calendar?

103

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Research

  1. Business Goals: Type of content format, Style/tone of the piece, & Goals for each piece.
  2. Buyer Persona: Demographics, Professional Status, Psychographics, Pain Points & Challenges, Influences & Information Sources, & Purchasing Process.
  3. Search Intent: Informational, Navigatio...

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Writing

  • Make sure all content has a clear goal
  • Think enticing titles
  • Hook your readers from the first line. Start your copy with some exciting data, a one-sentence story, or a question.
  • Make your copy scannable. Most people skim read, so use descriptive subheadings, lists, & ...

159

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phaedrus

Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!

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What is a content marketing funnel?

What is a content marketing funnel?

A content marketing funnel is a system that helps a brand to attract potential clients and guide them through their journey from the first interaction to conversion to a paying customer.

Content Writing Basics

  • Research: Content should reflect factual, research-based information - it helps to establish your authority in the field. In-depth research can guide your content creation process, preventing you from wasting your money & losing your credibility. Research on:
  1. Business Goals ...

Create Stronger Content Pillar Pages

Content marketing is one of the best ways to connect with your target audience, establish your company's authority and brand, and build the kind of trust that lets you lead people down the sales funnel to become converted customers.

One of the most effective ways to organize yo...

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