Learn more about business with this collection
Conducting effective interviews
Identifying the right candidates for the job
Creating a positive candidate experience
Improving your ranking on search engines
If you want to remain at the top of Google's results page, you have to up your game in SEO.
As you plan to market your brand to a new segment in 2022, you can improve your existing SEO marketing strategy by paying attention and implementing some SEO trends.
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245 reads
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Quality content
Quality content is still one of the main pillars for SEO trends. Google is interested in quality and original content and has guidelines that you should always strive to follow.
- Accuracy. Your content should be accurate, on point, and relevant to your target audience.
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Ensure your website remains accessible
Every internet user, including those with disabilities, should be able to see your website and access your content.
What you can do:
- Ensure all the images you publish have ALT tags to make them readable by those using screens.
- Ensure your website mee...
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Link building plan
- Ensure you focus on quality links from authority sites in your industry and hyperlink them to your site.
- The purpose of link building is to encourage other websites to link to your website too.
- Ensure only to publish content people ca...
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Research user intent
Know your target audience, what they think of and what they're likely to look for when searching your brand online. What keywords are they likely to search? Then, pick those phrases and keywords.
The easiest way to review user intent is to type a specific keyword on the Google searc...
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Optimize your website for voice search
The arrival of smart speakers and voice activation in vehicles caused voice to become the primary form of search. About 58% of consumers use voice search when looking for local business information. To optimize your website for voice search, create conversational content.
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Focus on technical SEO and site speed
- Technical SEO. Poor user experience turns users from your site. Use tools like DeepCrawl to uncover technical issues that need immediate attention.
- Invest in the core web vitals to make Google crawl your site easily. Google also considers page experi...
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Improving your financial IQ
It takes time to learn and improve your financial IQ, but it is certainly not that hard.
- Once you have a saving plan in place and your accounts open, you don't want to jump into investing as you risk making beginner mistakes.
- Teach yourself the fundamentals and visit website...
When your brand has a viral TikTok trend, it’s bound for success
Serious brands that take an informal approach on the platform get a lot more praise and attention, resulting in higher free impressions.
Consumers have evolved; they now want a brand they can relate to and feel a deeper connection with than just a traditional transactional ...
#3: Your Experimentation Engine
It is not a surprise that you need to quicly improve your product and deliver the experience users want. Which is why automated experimentations sits firmly as the cornerstone of any modern successful go-to-market strategy.
You must an experimentation engin...
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