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If you want to remain at the top of Google's results page, you have to up your game in SEO.
As you plan to market your brand to a new segment in 2022, you can improve your existing SEO marketing strategy by paying attention and implementing some SEO trends.
Quality content is still one of the main pillars for SEO trends. Google is interested in quality and original content and has guidelines that you should always strive to follow.
The arrival of smart speakers and voice activation in vehicles caused voice to become the primary form of search. About 58% of consumers use voice search when looking for local business information. To optimize your website for voice search, create conversational content.
How you can do this:
Every internet user, including those with disabilities, should be able to see your website and access your content.
What you can do:
Know your target audience, what they think of and what they're likely to look for when searching your brand online. What keywords are they likely to search? Then, pick those phrases and keywords.
The easiest way to review user intent is to type a specific keyword on the Google search box and analyse the results.
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