Know your target audience, what they think of and what they're likely to look for when searching your brand online. What keywords are they likely to search? Then, pick those phrases and keywords.
The easiest way to review user intent is to type a specific keyword on the Google search box and analyse the results.
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Search intent is the reason behind a searcher’s query.
It helps us recognize whether the keyword and our content match together.
Commonly recognized search intent types:
Sometimes it’s hard to guess the search intent behind a keyword.
Search engines deal with the same struggle. They don’t always know the search intent with 100% accuracy but they do their best to serve results that will most probably satisfy the user based on the large amount of data they h...
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