Research user intent - Deepstash

Research user intent

Know your target audience, what they think of and what they're likely to look for when searching your brand online. What keywords are they likely to search? Then, pick those phrases and keywords.

The easiest way to review user intent is to type a specific keyword on the Google search box and analyse the results.


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Surveyor planning and development

The idea is part of this collection:

Hiring the Best in Class

Learn more about business with this collection

Conducting effective interviews

Identifying the right candidates for the job

Creating a positive candidate experience

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Search Intent

Search intent is the reason behind a searcher’s query. 

It helps us recognize whether the keyword and our content match together.  

Commonly recognized search intent types: 

  • Navigational – the user is searching for a specific website/brand 
  • Informational – the user ...

How to identify the search intent?

Sometimes it’s hard to guess the search intent behind a keyword. 

Search engines deal with the same struggle. They don’t always know the search intent with 100% accuracy but they do their best to serve results that will most probably satisfy the user based on the large amount of data they h...


  • Narrow Your Results by Field Using Google Scholar’s Advanced Search: Fields are controlled by the Advanced Scholar Search function, which lets users can input keywords, phrases, & places where they occur. One can also segment results by authors, publishers, & dates.
  • ...

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