Establish a fallback position (BATNA) - Deepstash

Establish a fallback position (BATNA)

In negotiation theory, a fallback plan is referred to as a BATNA, or ‘best alternative to a negotiated agreement.’ 

If you can’t get exactly what you want, you should know what alternatives there are. This puts you in a more powerful position in the negotiation and will help you not be let down when a deal doesn’t happen. 

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