Curated from: marketingprofs.com
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People are often distracted by many things but the main reason behind this is becuase they want to escape the unpleasant feeling of boredome, fatigue, or stress. Minimizing those emotions can make people stay engaged.
During meetinggs or presentations, strong visuals play an important role in promoting engagement, so people are more likely to pay attention to engaging photos, graphics, colors, etc., because they counterweigh potential negativity making boredom less likely to hold.
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Study shows that joyful connections between people increases levels of the pleasure hormone which reduces anxiety and improves concentration, since people are tuning in from home aren't getting much social interactions, by complimenting the audience and directly addressing remote attendees will help make them feel included.
Other ways to make the audience feel included:
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Overly long presentations will make the audience frustrated, this is backed by research. Instead, why not strip down the information to its basics, and decide your time frame around that.
If the presentation can't be shortened, incorporate breaks at regular intervals to ask questions or add a different media format.
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Marketers have the new challenge of catering to both live and remote audiences at once. Due to the change in circumstances, companies are overhauling their strategies and bringing in new visuals and shareable aspects in their presentations to engage audiences across various work environments.
Those who get ahead of the curve are most likely to get the brand recognition and sales leads they desire.
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