Learn more about startup with this collection
How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
Marketing-to-Sales Handoff.Β
Marketing created tons of leads but sales complains about the quality.Β
Sales-to-Customer Success Handoff.
The customer success team should have a clear customer onboarding plan.
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Questions for your sales funnel:Β
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There are six stages:
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Content strategy is vital for the customer acquisition process. The more you educate prospects about their pains, possible solutions, and how your product solves their problems, the more likely you'll close the deal.
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Marketing needs to be laser-focused on generating leads that fit your ideal customer profile in order to reduce churn. We do this because it is inevitable that some poor-fit leads will still be generate and passed on to the sales division.Β
Questions to guide with vetting:
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