The biggest content marketing strategy mistakes
- Content strategy is only for the marketing team. Involve the whole company, especially sales and customer success.
- Not creating a clear positioning and story.
- Starting with content before creating target customer profiles. Understand the target customer's goals, daily activities, problems, and values.
- Focusing too much on awareness content and not enough on educational content.
- Not taking content distribution seriously. Build a simple content distribution plan that stretches over 7-14 calendar days.
- Giving up too soon. Ask how to measure content effectiveness? What metrics to track?
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How Content Strategy Drives Customer Acquisitions
- The common mistake companies make is creating too much awareness content and not enough educational, selection, and training content since it requires more resources.
- Educational content impacts almost every step in the customer lifecycle and sales funnel.
- While marketing sh...
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