Get to the point

Stories can capture and direct attention.

Steven Spielberg said: "The most amazing thing for me is that every single person who sees a movie brings a whole set of unique experiences. But through careful manipulation and good storytelling, you can get everybody to clap ...

The shock value attracts us to something we've never seen or heard before.

The negativity bias may affect us where the brain pays more attention to negative than positive information. You may also be drawn to true crime because you get a closer look at people who don't car...

We are often excited at the idea of learning something new. We are excellent at identifying new skills and can visualize how they may change our life. 

But, we tend to overlook where we are starting from because a realistic starting point is hard on our pride.