Use details they already know

Find related information people already know, and expand on that.

The more you can pull from information people already have and analogies they already understand, the better they’ll understand the core concepts you’re showing them.

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Ten smart ways to communicate complex ideas | Cutting Edge PR Insights: Boost Your Career

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cuttingedgepr.com
Ten smart ways to communicate complex ideas | Cutting Edge PR Insights: Boost Your Career

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