Learn more about marketingandsales with this collection
Identifying the skills needed for the future
Developing a growth mindset
Creating a culture of continuous learning
It has to solve a real problem. It has to be something people want. And you have to build something better than what’s come before.
This is what you can use to develop a solution, to fill in the gap.
6
36 reads
MORE IDEAS ON THIS
This is a common question in job interviews. And yet, would you believe that most companies don’t understand the importance of having a problem? They start with an idea for a product or service — in fact, they’re usually trying to improve on something that already exists — and then they build the...
5
48 reads
An ideal business is one that provides something so compelling that people are willing to pay for it. This is true for people who start businesses, and it’s also true for the businesses themselves.
5
37 reads
Find the void in the market and develop a novel solution to address that void.
A startup usually begins by solving a problem. If you want to be successful, you have to find the void in the market and develop a novel solution to address that void. It starts with finding an idea that only you...
6
66 reads
Startups grow by finding a market niche that isn’t being served well by existing players. Such markets are called ‘voids.’ The key to beating incumbents is to solve problems better, faster or cheaper — or some combination thereof. These are the factors that will make your offering more value to c...
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52 reads
All the tools are available online to help you. Then all you have to do is look around and be more observant than everyone else. There will always be problems that people wish were solved. A need that they agree on but no one is satisfying. That void is your opportunity to leap into action before...
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42 reads
You’re better off focusing on the market rather than on clever technology. What most startups focus on is technology and not the market. As a result, lots of companies with cool technology fail.
5
39 reads
People innately distrust those who are not genuine, those who try to be something they aren’t. The more people can relate to you as a human being, the easier it will be for them to connect with you.
5
31 reads
Related collections
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Different kinds of hypotheses reflect different stages of your Customer Discovery journey:
Psychologists have demonstrated a pattern called solution aversion-- when people don’t like a particular solution, they often deny or dismiss the problem altogether. And if you can’t get people on the other side of a fault line to even recognize the problem, you’re not going to s...
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