Statements like “successful,” “accomplished,” and, “dedicated,” to name a few, are empty words. Don’t take up precious space or time bandying them about.

Eliminate superlatives

You may think you know yourself, but others may see you differently. A more accurate measure of your value is the perception held by others. Ask trusted members of your network for an example of when they’ve seen you at your best and the strengths they noticed you using.

Seek feedback

One of the best ways to establish your brand is to write or speak about what you know. Even if you don’t have 10,000 readers, it’s an invaluable form of credibility when a potential client mentions a problem they’re having, and you can tell her, 'I just wrote a piece about that — let me send it to you' - Dorie Clark.

Create content 

"Making promises and keeping them is a great way to build a brand."

You may excel as a project manager, marketer, scientist or astronaut but would anyone know?Sharing specific examples of some challenges you’ve faced, and what resulted from your efforts builds your credibility.

Offer proof 

What sets you apart from the thousands of others in your field? Your branding is more than a collection of facts. It’s an opportunity to express your passion and own your differentiation.

Show your personality 

When I talk to business professionals about the importance of taking ownership of their personal brand, they frequently tell me that they are uncomfortable promoting themselves. Here's the reality - if you don't define your brand, someone else will. In the words of branding guru, William Arruda, "Personal branding is not about you.

SETH GODIN

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