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How to Create an Effective Career Brand - Thrive Global
"Making promises and keeping them is a great way to build a brand."
Seth Godin
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Key Ideas
Offer proof
You may excel as a project manager, marketer, scientist or astronaut but would anyone know?
Sharing specific examples of some challenges you’ve faced, and what resulted from your efforts builds your credibility.
Eliminate superlatives
Create content
Even if you don’t have 10,000 readers, it’s an invaluable form of credibility when a potential client mentions a problem they’re having, and you can tell her, 'I just wrote a piece about that — let me send it to you' - Dorie Clark.
Seek feedback
A more accurate measure of your value is the perception held by others. Ask trusted members of your network for an example of when they’ve seen you at your best and the strengths they noticed you using.
Show your personality
What sets you apart from the thousands of others in your field?
Your branding is more than a collection of facts. It’s an opportunity to express your passion and own your differentiation.
SIMILAR ARTICLES & IDEAS:
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Key Ideas
Personal Branding
A brand is a promise. When you have a brand, it’s a promise that you make and are known for keeping to the person who you are asking or trying to influence.
Branding yourself
Branding yourself means developing your professional identity to align with your values. A personal brand statement always begins with your values.
Branding Rule: “Everything counts. Everything that you do either creates and builds your brand or weakens and destroys your brand.”
Focus and Specialize in One Area
It means you have to focus your brand on one area of achievement.
You can choose to specialize either in your line of work, your product, your company or industry, the media, your community, etc.
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Key Ideas
The protagonist in your life
One very good reason to mix the personal with the professional is that if you are intentionally living a life of authenticity, then they already are linked.
Learn from tho...
The personal and the professional
People don’t trust faceless corporations. They trust people. And intersecting your personal and business brands gives an invaluable human touch.
- Through a platform like LinkedIn, you are shown as a part of your organization (or industry) but your personal profile still stands distinct and is recognizable as your own personal brand.
- Twitter is another network where the personal and professional mix.
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Key Ideas
Meta-Skills
A meta-skill is a high order skill that allows you to engage with functional expertise more effectively.
It magnifies and activates other skills and is a catalyst for learning an...
Skills And Meta-Skills
Skills are temporary; meta-skills are permanent.
Learning a second language gives you a skill, a learned ability. A meta-skill, on the other hand, is your ability to learn new languages. Developing that meta-skill, makes it easier to learn a third or a fourth tongue.
Alvin Toffler
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn."
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