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"Making promises and keeping them is a great way to build a brand."
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Statements like “successful,” “accomplished,” and, “dedicated,” to name a few, are empty words. Don’t take up precious space or time bandying them about.
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What sets you apart from the thousands of others in your field?
Your branding is more than a collection of facts. It’s an opportunity to express your passion and own your differentiation.
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You may think you know yourself, but others may see you differently.
A more accurate measure of your value is the perception held by others. Ask trusted members of your network for an example of when they’ve seen you at your best and the strengths they noticed you using.
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You may excel as a project manager, marketer, scientist or astronaut but would anyone know?
Sharing specific examples of some challenges you’ve faced, and what resulted from your efforts builds your credibility.
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One of the best ways to establish your brand is to write or speak about what you know.
Even if you don’t have 10,000 readers, it’s an invaluable form of credibility when a potential client mentions a problem they’re having, and you can tell her, 'I just wrote a piece about that — let me...
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Long ago, a great user experience design was enough to give an edge. If something was easy to use or functioned well, it was enough to get people excited.
Now, your brand is far more important. Branding in the traditional sense is not enough. Branding is not a logo, your n...
A brand is a promise. When you have a brand, it’s a promise that you make and are known for keeping to the person who you are asking or trying to influence.
Old rules of brand awareness:
The brands that succeed today have flipped things around. New rules of brand awareness:
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