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How to Create an Effective Career Brand - Thrive Global
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Key Ideas
Offer proof
You may excel as a project manager, marketer, scientist or astronaut but would anyone know?
Sharing specific examples of some challenges you’ve faced, and what resulted from your efforts builds your credibility.
Eliminate superlatives
Create content
Even if you don’t have 10,000 readers, it’s an invaluable form of credibility when a potential client mentions a problem they’re having, and you can tell her, 'I just wrote a piece about that — let me send it to you' - Dorie Clark.
Seek feedback
A more accurate measure of your value is the perception held by others. Ask trusted members of your network for an example of when they’ve seen you at your best and the strengths they noticed you using.
Show your personality
What sets you apart from the thousands of others in your field?
Your branding is more than a collection of facts. It’s an opportunity to express your passion and own your differentiation.
SIMILAR ARTICLES & IDEAS:
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Personal Branding
A brand is a promise. When you have a brand, it’s a promise that you make and are known for keeping to the person who you are asking or trying to influence.
Branding yourself
Branding yourself means developing your professional identity to align with your values. A personal brand statement always begins with your values.
Branding Rule: “Everything counts. Everything that you do either creates and builds your brand or weakens and destroys your brand.”
Focus and Specialize in One Area
It means you have to focus your brand on one area of achievement.
You can choose to specialize either in your line of work, your product, your company or industry, the media, your community, etc.
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The protagonist in your life
One very good reason to mix the personal with the professional is that if you are intentionally living a life of authenticity, then they already are linked.
Learn from tho...
The personal and the professional
People don’t trust faceless corporations. They trust people. And intersecting your personal and business brands gives an invaluable human touch.
- Through a platform like LinkedIn, you are shown as a part of your organization (or industry) but your personal profile still stands distinct and is recognizable as your own personal brand.
- Twitter is another network where the personal and professional mix.
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Leverage Social Media
Social media is an incredibly powerful tool for personal branding.
- Your up-to-date profiles can tout your skills and accomplishments for you, without yo...
Focus on Relationships
Don't pressure yourself into thinking that you need to be the center of attention or speak with a large audience.
If you continue to build one meaningful relationship at a time with the people who actually matter to you, by setting up informal meetings or coffee dates, you'll actually end up with a stronger personal brand than those people who fly around networking events engaging in endless conversations about the weather.
Expand Your Qualifications
Expanding your skills and expertise is a surefire way to solidify and improve your personal brand.
Once you complete your extracurricular, make sure to post your new certification on your LinkedIn, your resume (if relevant) and your personal website to cash in on the branding payoff.
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