Don’t tell people how to do things, tell them what you need done and let them surprise you.

To start with setting your OKRs, set a very high, single objective for a fixed time, such as a quarter. <ul><li class="ql-align-justify">An objective should be qualitative and inspirational and motivate people to work on the challenge.</li><li class="ql-align-justify">Time-bound. It should be a clear sprint, not last too long.</li><li class="ql-align-justify">Directly actionable by the team, not dependent on other teams.</li></ul>An example of a good objective: Launch an awesome MVP.

Setting objectives

Ideas are easy to come up with. What is difficult is moving from an idea to reality. We need systems to keep us, and our teams focused on the goal. Systems are divided into three parts:<ol><li class="ql-align-justify">Setting inspiring and measurable goals.</li><li class="ql-align-justify">Ensuring you and your team always make progress toward that desired goal.</li><li class="ql-align-justify">Setting the cadence to ensure the group remembers what they are trying to do and hold each other accountable.</li></ol>

Ideas and systems

The key results are tangible and quantitative. They are hard to achieve but not impossible. You generally will have three key results that are based on anything you can measure, such as growth, engagement, revenue, performance, quality.

Key Results

Create a weekly cycle. A Monday check-in is a conversation across the whole team that shows the group's OKRs. On Friday's, teams can celebrate their achievements. Each team should share something. The goal is to feel like a winning team.

Creating a cadence

The first step to success is creating a mission statement. A good mission is short and inspirational. Try to make it remain valid for at least five years by making it broad. "We [improve life] in [market] by [value]." Then motivate people to get them to do their best work and meaningfully measure progress using the OKR system - Objectives and Key Results.

The path to success

<ul><li class="ql-align-justify">We don't prioritise our goals. Setting a single objective with three key results can provide the necessary focus.</li><li class="ql-align-justify">We haven't communicated the goal persistently and comprehensively.</li><li class="ql-align-justify">We don't have a plan. </li><li class="ql-align-justify">We haven't made time for our goals. Committing a specific time to work towards the objective will ensure progress.</li><li class="ql-align-justify">We give up instead of iterate. Successful teams may get it wrong at first but then try again.</li></ul>

Why we can't get things done

How do you inspire a diverse team to work together, going all out in pursuit of a single, challenging goal? How do you get your team to commit to bold goals? How do you stay motivated despite setbacks and disappointments? And what do you do when it looks like you're headed for failure?In Radical Focus, Christina Wodtke combines her hard earned experience as an executive at Zynga, Linkedin and many of Silicon Valley's hottest companies to answer those questions. It's not about to-do lists and accountability charts. It's about creating a framework for regular check-ins, key results, and most of all, the beauty of a good fail - and how to take a temporary disaster and turn it into a future success.In this book, Wodtke takes you through the fictional case study of Hanna and Jack, who are struggling to survive in their own startup. They fight shiny object syndrome, losing focus, and dealing with communication issues. After hard lessons, they learn the practical steps they need to do what must be done.The second half of the book demonstrates how to use Objectives and Key Results (OKRs) to help teams realize big goals in a methodical way, leaving nothing to chance. Laid out in a practical but compelling way, she makes the lessons of Hanna and Jack's story clear and actionable.Ready to move your team in the right direction? Read this, and learn the system of creating your focus - and finding success.

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This title is discounted because there is a second edition out 4/20/21! If you are startup, you may still find this one useful. "This book is useful, actionable, and actually fun to read! If you want to get your team aligned around real, measurable goals, Radical Focus will teach you how to do it quickly and clearly." - Laura Klein, Principal, Users Know An actionable business book in the form of a fable. Radical Focus tackles the OKR movement and better goal setting through the powerful story of Hanna and Jack's struggling tea startup. When the two receive an ultimatum from their only investor, they must learn how to employ Objectives and Key Results (OKRs) with radical focus to get the right things done. Will they be able to accomplish the few critical actions that will save their startup? Or will they end up mired in distractions and choices as their time runs out? The author pulls from her experience with Silicon Valley's hottest companies to teach practical insights on goal setting in fable form. How do you inspire a diverse team to work together, going all out in pursuit of a single, challenging goal? How do you stay motivated despite setbacks and failures? As you see through Hanna and Jack's story, it's about creating a framework for regular check-ins, key results, and most of all, the beauty of a good fail. Wodtke adds a bonus section in the second half of the book to lay out her most practical insights into applying Objectives and Key Results (OKRs) to your specific workplace and challenges. Ready to move your team in the right direction? Read this book together, and learn Wodtke's powerful system of decision making to create your focus and find success.

CHRISTINA WODTKE

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