Customer Experience Is A Game Changer
The summation of all the interactions between your customer and your brand is the overall customer experience.
Leave a gap and the customer is already making their way towards your competition.
It is no longer about a good product only, there is more focus on how a customer feels through the experience shopping with you.
Both in-store and online shopping experiences of the old toys’rus were not as seamless as new decade consumer experiences. This is a major issue that leads to customer attrition in any brand.
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46 reads
CURATED FROM
Lessons from Toys R us - How to Remain in Business and not Lose Brand Equity
forbes.com
5 ideas
·212 reads
IDEAS CURATED BY
Built a CRM Tool. Company Founder. Consultant for Customer Service & Customer Experience
It took me a long time to believe that Toys’rus had truly disappeared from the streets of retail. While I am glad the brand is making its way back, here are some key business lessons for any brand that wants to stay in the marketplace.
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