Listen To Your Customers
The last point is all about being customer centric. If Toys’rus had put just a bit more focus on listening to what their customers were saying, and studying what their customers were doing and not doing, it may have revealed risks and opportunities within the brand.
When you ignore the importance of the customer’s voice, you may just end up building a brand without the customers you’re looking to win in the first place.
No customers, no business!
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37 reads
CURATED FROM
Lessons from Toys R us - How to Remain in Business and not Lose Brand Equity
forbes.com
5 ideas
·212 reads
IDEAS CURATED BY
Built a CRM Tool. Company Founder. Consultant for Customer Service & Customer Experience
It took me a long time to believe that Toys’rus had truly disappeared from the streets of retail. While I am glad the brand is making its way back, here are some key business lessons for any brand that wants to stay in the marketplace.
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