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How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Step 6. Prioritizing Topics Based on Your Goals
Here are a few ideas on how you can prioritize your article publication in line with your business goals:
- According to Your Cluster Topics
- According to the Buyer's Journey
- According to Volume and Difficulty
- According to Your Product or Feature Releases
- According to Trends
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Step 4. Filtering and Grouping Your Topics
- Filtering Keywords by Keyword Volume & Difficulty: focus on keywords with highest volume & lowest difficulty/competitiveness
- Grouping Keywords by Topic Clusters: Tie each keyword to a general pillar topic. During filtration & grouping, you may come across a general/popular topi...
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Step 5. Identifying Potential Headlines
- Matching Search Intent with the Buyer’s Journey: Informational intent (pre-awareness or awareness stage); Navigational intent (consideration stage); Commercial intent (consideration stage); Transactional intent (decision stage)
- Identifying Search Intent for Your Keywords
- Deci...
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Step 1. Outlining Your Blog Strategy
- Determining Your Business Blog’s Purpose (e.g. Attracting quality traffic; Generating leads; Driving conversions; Educating users, etc.)
- Setting up Measurable Blog Goals (e.g. Attract X% of the total addressable market (TAM); Increase organic traffic by X%; or Get X% more leads in a ...
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Step 2. Identifying Your Core Blog Topics
- Topic Clusters: Create a ‘pillar’ page that roughly covers a general topic, & usually targets a high-volume keyword; & Several ‘cluster’ pieces of content that focus on specific, long-tail keywords.
- Determining Your Pillar Topics: Think about topics as they relate to your product or ...
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Step 3. Expanding Your Topic List
Do topic research using multiple sources, such as:
- Brainstorming: Industry, User-problem-related, Product/service-related Topics
- Competitors’ keywords
- Search and social media trends
- Keyword research tools
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Step 4. Filtering and Grouping Your Topics
- Filtering Keywords by Keyword Volume & Difficulty: focus on keywords with highest volume & lowest difficulty/competitiveness
- Grouping Keywords by Topic Clusters: Tie each keyword to a general pillar topic. During filtration & grouping, you may come across a general/popular topi...
Step 2. Identifying Your Core Blog Topics
- Topic Clusters: Create a ‘pillar’ page that roughly covers a general topic, & usually targets a high-volume keyword; & Several ‘cluster’ pieces of content that focus on specific, long-tail keywords.
- Determining Your Pillar Topics: Think about topics as they relate to your product or ...
Setting and prioritizing goals as a principal engineer
- Business and product strategy. As a principal engineer, it’s important to understand the overall strategy for your group and what you can do to support the goals it’s trying to achieve.
- Team needs. Although you’re not part of a specific team, you’ll ...
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