It represents the total number of people who know about your brand. Creating superfans is all about executing strategies that will take a person from each stage to the next, from casual to active to connected to the top of the pyramid: superfan.
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We have the opportunity to engage with total awareness and recognize the "best of" each other by what we choose to s...
There are six stages the customer has to go through: Visitor->Prospect->Activated User->Customer->Active Customer->Loyal Customer.
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