Form deep connections

Marketing is the generous act of helping someone solve a problem. Their problem.

It’s a chance to change the culture for the better.

Marketing involves very little in the way of shouting, hustling, or coercion.

It’s a chance to serve, instead

• You aren’t busy enough.
• Your ideas aren’t spreading.
• The community around you isn’t what it could be.
• The people you care about aren’t achieving everything they hoped.

You have a marketing question, and it’s possible that there’s an answer.

But only if you look for it.

“ Instead of selfish mass, effective marketing now relies on empathy and service.”

1. The first step is to invent a thing worth making, with a story worth telling, and a contribution worth talking about.
2. The second step is to design and build it in a way that a few people will particularly benefit from and care about.
3. The third step is to tell a story that mat...