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How to strengthen your willpower
How to overcome temptation and distractions
The role of motivation in willpower
It has to resonate with the listener, to tell them something they’ve been waiting to hear, something they’re open to believing. It has to invite them on a journey where a change might happen. And then, if you’ve opened all those doors, it has to solve the problem, to deliver on the promise.
35
218 reads
MORE IDEAS ON THIS
“Marketing is the act of making change happen. Making is insufficient. You haven’t made an impact until you’ve changed someone.”
39
288 reads
Marketing is the generous act of helping someone solve a problem. Their problem.
It’s a chance to change the culture for the better.
Marketing involves very little in the way of shouting, hustling, or coercion.
It’s a chance to serve, instead
34
211 reads
34
266 reads
You have a marketing question, and it’s possible that there’s an answer.
But only if you look for it.
“ Instead of selfish mass, effective marketing now relies on empathy and service.”
31
225 reads
Anchoring your work deeply in the dreams, desires, and communities of those you seek to serve. It’s about changing people for the better, creating work you can be proud of. And it’s about being a driver of the market, not simply being market-driven.
36
364 reads
42
237 reads
CURATED FROM
IDEAS CURATED BY
How do I describe my love for this book? It completely changed my view of marketing. He says it is "seeing what others see. Building tension. Aligning with tribes. Creating ideas that spread. It means doing the hard work of becoming driven by the market and working with (your part of) that market.” Seth Godin is indeed the Father of Modern Marketing.
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Other curated ideas on this topic:
The primary focus has to be on the problems faced by customers. Instead of features, one can opt to provide themes, based on what the customer wants and what problem is solved.
Themes are a promise to solve problems not to build features. Once you’ve truly understood customer prob...
A good elevator pitch that makes people listen and stay engaged starts with something totally unexpected and ends with a teaser/question.
Pattern Interrupt: The listener has to be taken by surprise by the initial words, something they haven’t heard before.
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