Not selfish mass marketing
You have a marketing question, and it’s possible that there’s an answer.
But only if you look for it.
“ Instead of selfish mass, effective marketing now relies on empathy and service.”
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How do I describe my love for this book? It completely changed my view of marketing. He says it is "seeing what others see. Building tension. Aligning with tribes. Creating ideas that spread. It means doing the hard work of becoming driven by the market and working with (your part of) that market.” Seth Godin is indeed the Father of Modern Marketing.
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