Adapt a Business Model
Find a company completely outside of your industry or market and look at what makes them different and what they do really well. Then adapt their model to your cause.
- Use the format "I want to be the \___________ of ____________" by putting a company name into the first blank and the area of your target market or innovation area into the second blank. For example, if you want to transform the fashion industry, you might try "I want to be the Netflix of fashion"_.
- Consider companies like Starbucks, Twitter, Domino's, NIKE, Home Depot, or any other innovative company.
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