Learn more about marketingandsales with this collection
How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
Creating sales email sequences
A great sales email sequence needs more work than writing a few pitches.
Your AEs and SDRs are a vital part of the content creation process and need to be fully committed to succeed long-term.
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80 reads
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How to A/B test your sequences
Testing different versions of your email copy can help you sharpen your message. However, test one thing at a time and in an isolated way.
For example, test if adding a link to an email affects deliverability. Or how the length of a subject line performs.
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Best practices for creating sales sequences
- Keep it short. The whole email should fit on a phone screen without scrolling.
- The email must be about your customer, not about the rep or company.
- Talk about value propositions, not the features or benefits of your products....
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35 reads
Build your content team
Assign one person to stay focused on writing and measuring the success of your content.
Your frontline reps should buy in to the new sales sequences. Ask what your SDRs hear from their prospects as they speak directly with customers.
Steps to ensure new content has buy-in and ...
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30 reads
Capturing your reps hearts
Sales reps should feel part of the content creation process to increase their chances of using the sequences.
When you involve reps:
- Use their time wisely. Once a month is enough to review content.
- Review all content, and come prepared with adoption stati...
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29 reads
Developing your sequence strategy
For larger companies, SDRs often use up to 100 sequences, while smaller companies can use 10 or 15 sales sequences.
Content supply chain steps:
- Brainstorming new content ideas
- Ensuring content ideas connect to actual use cases
- Writing the content
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25 reads
CURATED FROM
How to Create Sales Sequences Your Reps Will Actually Use - Sales Hacker
saleshacker.com
6 ideas
·234 reads
CURATED BY
Creating and perfecting your sales sequence takes time
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Practice Good Email Etiquette
- Keep it short.
- Make it scannable: use short paragraphs and formatting to make sure your content is read.
- Know what you want to communicate.
- Bold the important.
- Keep conversations small: only include the people who need to be ...
Keep it short
Think about how people read. Try to leave out the part that readers tend to skip - the long paragraphs that have more to do with what you want to say than what the reader needs to hear. Always keep your reader in mind.
And if you can’t write an email that’s less than half ...
Set up Text Macros
Sales pitches are personal emails without unsubscribe links. But if you don't respond, you can often get more email from them.
Set up text replacements. For example:
noint = Not interested but thanks; please remove.
nove...
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