How to A/B test your sequences - Deepstash

Bite-sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

How to A/B test your sequences

Testing different versions of your email copy can help you sharpen your message. However, test one thing at a time and in an isolated way.

For example, test if adding a link to an email affects deliverability. Or how the length of a subject line performs.

STASHED IN:

4

MORE IDEAS FROM THE SAME ARTICLE

  • Keep it short. The whole email should fit on a phone screen without scrolling.
  • The email must be about your customer, not about the rep or company.
  • Talk about value propositions, not the features or benefits of your products....

Sales reps should feel part of the content creation process to increase their chances of using the sequences.

Assign one person to stay focused on writing and measuring the success of your content.

A great sales email sequence needs more work than writing a few pitches.

For larger companies, SDRs often use up to 100 sequences, while smaller companies can use 10 or 15 sales sequences.

1 Reaction

Comment

It's time to

READ

LIKE

A PRO!

Jump-start your

reading habits

, gather your

knowledge

,

remember what you read

and stay ahead of the crowd!

Takes just 5 minutes a day.


TRY THE DEEPSTASH APP

+2M Installs

4.7 App Score