Testing different versions of your email copy can help you sharpen your message. However, test one thing at a time and in an isolated way.
For example, test if adding a link to an email affects deliverability. Or how the length of a subject line performs.
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How to Create Sales Sequences Your Reps Will Actually Use - Sales Hacker
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Creating and perfecting your sales sequence takes time
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Decide what to test, create two versions, decide on how long to run the test, collect enough data, analyze.
If youโre running an on-site test, youโll want to think of all the sales-related pieces of your website, and then figure out which elements to split test:
Art should appeal to you first through your senses. It should grab your eye in some way, such as its subject matter, its use of color, its realistic appearance, a visual joke, or any other factors.
Once you've gotten an overall look at the painting, ask yourself wh...
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