Use outbound sales to define your content marketing strategy - Deepstash

Use outbound sales to define your content marketing strategy

The outbound sales process focus on a hand-picked audience and help you decide on the direction for content marketing. Outbound sales help define the marketing strategy by seeing what made the contacted customer buy your product or service.

Once you've gathered the information from outbound, edit and optimise your content strategy to encourage organic customers to have a smoother conversion process.

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jessicadelgado

Medical sales representative

The benefits of outbound sales for inbound processes.

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Step 1: Define Your Goals and Metrics

A content audit is a difficult & time-consuming process, it is important to begin with clear, defined objectives.

The first step is to think about your business goals (e.g. SEO, engagement, conversion, etc). What benefits can you gain from a content audit? What are the results you want to a...

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