Cultivate An Authentic Employer Brand - Deepstash
Countering The Great Resignation

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Countering The Great Resignation

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Cultivate An Authentic Employer Brand

Strong employer branding requires authenticity. If you try to paint only a rosy picture of your workplace and employee experience, you won’t be able to deliver on your promises. This is a recipe for disaster. It gives employees a reason to leave and gives your company a bad reputation when those employees share their frustrations.

The key for organizations is to be mindful of the company narrative surrounding culture instead of painting a false picture that doesn’t reflect reality.

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Focus on DEI

Making diversity, equity, and inclusion (DEI) a cornerstone of your business is good and necessary, but if your promises to foster a diverse, inclusive, equitable workplace aren’t backed up with action, you risk looking like a dishonest, inauthentic, and performative employer.

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Offer A Flexible Workplace

Workers want trust and flexibility. For many employees, the flexibility afforded by the pandemic allowed them to be both productive team members and human beings. When you as an employer offer flexibility, you signal to employees that you trust them to do great work and take care of life’s respon...

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The Mass Exodus Of Employees

The Mass Exodus Of Employees

By now, almost everyone has heard of the mass exodus of employees happening globally, formally coined the “Great Resignation.” Employers certainly have. Businesses everywhere are losing some of their best talent in droves, all in the face of persistent staffing shortages due to the pandemic — jus...

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Showcase Your Company Culture

Prospective employees want to work for companies that have good cultures. In the current job market where workers have more power, it’s important to make your culture a priority — whether that means improving a weak or toxic existing culture or highlighting a great one that you’re proud of.

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