The market in the US is huge, and the market is so different in terms of both audiences and brands. So being able to tap into podcasts that have a strong presence in a specific geo is a huge opportunity. It’s not like the UK where you can buy nationally.
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CURATED FROM
The Power of Podcasts and Audio Ads for Mobile Marketers - Josh Brooks (M&C Saatchi Performance)
listennotes.com
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IDEAS CURATED BY
⛏️ 💎 Mining Best-in-class Mobile Growth Insights @ GrowthGems.co / Product Growth & Mobile Marketing @ Babbel Love learning and getting better at it. Stay savvy!
Not many experts talk about audio and podcast ads. This was insightful!
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