Building principles
Building in this category requires building trust and reducing friction in the onboarding. The product needs to be highly reliable and likely needs to be added on top of existing products at first. Setup cannot be overly complex, as this is what the buyer wants to avoid.
To get to market, early design partners and product marketing are critical. Leadership across the company should find it easy to understand and get insights into the real-time financial health of the company.
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As companies continue to expand globally and new payment methods are created, there is an increasing need for a new generation of “financial operations” (FinOps) to help businesses manage their money.
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