Your Hero: The Product Or The Solution
Ensure you can explain your product or solution simply in a solution statement. For example, “we do X for Y by Z.” It’s important that your solution statement is easy for anyone to understand.
You can then show your audience a demo. Take them on the user journey and showcase your product through a user story because it’s a lot more impactful. “It could be a video. It could be screenshots. Use a real client if you can because it’s much more powerful.
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