Your Hero: The Product Or The Solution

One of the biggest mistakes that many people make is putting together disjointed pitch decks that are very heavy on numbers but don’t have a story element. Presentations have an overload of information with endless bullet points while still failing to highlight critical aspects such as the custom...

The best way to highlight the problem is with a story. “You can weave the storytelling into the storytelling framework. Talk about your origin story. Where did you come up with the idea? What was the pain you identified in your lives or in the life of someone that you cared about? 

Think ab...

This step details what the future looks like and the direction your business will take moving forward. “Where are you going? What’s your big vision? What will the company have shifted in the market when you are successful in three, five, or eight years from now?”

Establish the different mil...

If you’re not telling a compelling story, then you’re losing your audience before you’ve even started. Numbers and other data will make your audience believe but stories will make them engaged listeners.

There’s a big misnomer whereby people perceive storytelling as te...

When it comes to numbers, you want to include things like growth metrics, engagement, and revenue. Stay away from meaningless vanity metrics that add little to no value. Instead, go for the measurable statistics like monthly active users that’ll truly make an impact.