The Hero’s Plan: The Business

You need to give a bit more insight into the business element by clearly explaining your business model, the market, the facts and figures, the competitive landscape, and the go-to-market strategy.

People often start off with the hero’s plan as the first act, which isn’t the best route to take. While you absolutely want to highlight that there’s a big market among other factors that show the viability of your product or solution early on, you don’t have to get so deep into it at the very beginning.