According to the optimal distinctiveness theory, humans are drawn to social groups that simultaneously fulfill two conflicting needs: the need for assimilation (the desire for social connection and belonging) and differentiation (the desire to be unique).
In order to satisfy both needs at the same time, we must join optimally distinct (or medium-sized) groups of similar others.
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In this book, Robert Livingston has culled theory, data, and research from a range of scientific disciplines, including social psychology, behavioral economics, sociology, organizational behavior, political science, history, and evolutionary and molecular biology to address the fundamental question of how we can better name, understand, discuss, and resolve the problem of racism in society and the workplace.
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