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We tell people to think outside the box, yet we don’t function like that in our everyday life.
Brainstorming is an overused technique that generates confined and limited solutions, but we can’t get enough of it. Organizations hold on to old business best practices that have since ceased to be effective without thinking of ways to recreate them.
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MORE IDEAS ON THIS
Think outside the box, don’t limit yourself, go as wild as you can, every idea is welcome. Common chants by managers encourage people to think creatively and come up with creative ideas. But it does not work. Most people cannot function at their peak without some form of structure and tangibility...
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Without direction, most people are uncertain if their line of thinking is in alignment with the overall ambiguous goal or do they chart a new course altogether. The ambiguity of the task will make them shut down.
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Re-engineer the Process:
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Do not rely on just one brainstorming session.
A brainstorming session must end on a good note, with all participants knowing that the result of their efforts will lead to action. Prioritise the ideas at the session, don’t leave it for another day. If you don’t get to the action immediately...
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Put all the opinionated people (Those who like to control the direction of a meeting) in one group. If you have a brainstorming session with a group of 16 people, and 4 of those people like to dominate conversations, but them in one group, and have three other groups.
Provide some incentive...
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Alex Osborn claimed that brainstorming should enhance creative performance by almost 50% versus individuals working on their own. More than six decades after, research has shown that brainstorming hinders the creative performance of individuals in a group.
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Organizations need to redesign how they organise and conduct brainstorming sessions to get the desired results.
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CURATED FROM
IDEAS CURATED BY
Wrote this article more than a year ago, but then repurposed it to Medium yesterday. I am proud of my writing journey. This is a really good article. 🤣😂😂😂. Read and comment
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Other curated ideas on this topic:
... organizations should insist that staffers first try to come up with their own solutions.
One problem with group brainstorming is that when we hear someone else’s solution to a problem, we tend to see it as what an “anchor - we get stuck on that objective and potential solution ...
Scrollytelling is an interactive way to tell a story using the scroll feature to hold the reader’s attention. Visuals change as the user scrolls, adding a deeper layer of meaning. It’s also helpful to facilitate understanding for difficult topics like machine learning, as illustrated in
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