Create your category design blueprint - Deepstash

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Create your category design blueprint

Map the entire ecosystem that will put your category in motion. 

  • Who are the players that need to help you evangelize the category?
  • Who will be threatened by your proposed future?
  • What will they do to stop you?

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Get the people that are important to your ecosystem to move toward the future of your design.

Category design is how you condition the minds of people to move with you to a different future.

Identify the primary way your product breaks free from the present.

Legendary startup founders create categories, not just products/companies.

A strong point of view will help people to embrace your idea.

Our brains deal with information overload by making decisions that feel comfortable. This is not based on facts and logic but on our instincts. That is why conditioning the mind of those you want to persuade is key to category design and to creating greatness.

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If you’re struggling to find a product/market fit, figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.

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