AL RAMADAN AND KEVIN MANEY

Category design is a business strategy in which it focuses on creating a new marketing category instead of creating a "better" product in an already existing category.

Basically, by establishing a new niche that is free of competition, your company has an excellent chance ...

Since the start of the Great Resignation, millions of employees worldwide transitioned jobs and careers. The next great reckoning to pay attention to is creating opportunities for multifaceted career growth outside of management.

For many professionals with exceeding aspirations, the next ...

When running a company, many entrepreneurs fail to quit, change direction or pivot their business model, unable to admit that what they were doing isn’t working, or that they were plain wrong in their decisions.

The Sunk Cost Fallacy is the primary reason for this gross error in ju...